For the 2015 holiday season I designed this campaign encompassing both print and online. For the online part I designed an responsive landingpage and HTML5 bannering in various IAB (and some exotic) formats. The Print part consisted out of various magazine ad’s and an ad set for a national newspaper. For the newspaper ad’s I made 2 “opposite” versions. One with a light colored laptop and dark background and an opposite version with a black laptop and white background. Both versions appeared in alternating fashion during this period in the newspaper, both triggering the end users attention, while still keeping the recognition. To accompany the whole campaign I also designed a large format visual for the ‘Out of Home’ campaign. The communication on these was a condensed version of the print material as the contact moment with these billboards is much shorter than a print ad in a magazine.