For the introduction of same day delivery at Mobiel.nl we developed the “Vandaag.”campaign. It consisted of a 360° campaign with 3 main pillars; Online, TV and Print.
I animated the campaign logo which was used in the TV commercial and the EDM (as a GIF). The “Vandaag.”-truck quickly became the leitmotif for all the designs, it was also used on the homepage and on a dedicated landingspage. For the offline media , which consisted (for the Out of Home part) out of abri’s, NS spreads(public transport) and A3 posters(catering sector) and supplemented by Metro daily newspaper, the decision was made to combine a sales message with the “Vandaag.” campaign message. here also the truck remained the visually binding factor between all the different designs.